Lead the Market through Insightful Competitor Analysis in Colombia
Colombia’s fast-growing economy, expanding consumer base, and evolving regulatory landscape make it an exciting but complex market. To succeed, companies need a clear understanding of competitor strategies, pricing structures, and market positioning. However, conducting competitor analysis in Colombia presents challenges, including informal market influence, regulatory complexities, and inconsistent data availability. Without a well-structured approach, businesses risk making strategic decisions based on incomplete insights
At Midas, we help multinational companies navigate these challenges with precise, ethical, and actionable competitor analysis. Whether optimizing pricing, strengthening positioning, or anticipating competitor strategies, our insights provide the clarity needed to stay ahead
Challenges of Competitor Analysis in Colombia
Conducting competitor analysis in Colombia requires navigating several key obstacles:
- Influence of Informal Markets – A significant portion of the economy operates outside formal regulations, making it difficult to obtain accurate data
- Regulatory Complexity and Bureaucracy – Constantly evolving policies and government regulations create barriers to obtaining reliable competitive intelligence
- Inconsistent and Fragmented Market Data – Market information can be unreliable or difficult to access, requiring thorough validation and cross-referencing
Without a structured, localized approach, companies risk making decisions based on incomplete or misleading competitive intelligence
How Midas Helps Overcome These Challenges
Midas provides competitor analysis solutions customized to the Colombian market. Our approach ensures businesses gain reliable insights while maintaining ethical and legal compliance. Here’s how we help:
- Reliable Data Collection and Validation – We leverage secondary research, proprietary interviews, and industry databases to ensure accurate and trustworthy intelligence
- Local Market Expertise and In-Depth Analysis – Our analysts engage with industry stakeholders, including suppliers and regulatory experts, to provide nuanced insights
- Strategic Business Guidance – We transform competitive intelligence into actionable recommendations that help businesses optimize pricing, refine sales strategies, and enhance market positioning
Gain the Competitive Edge with Midas
With Midas, multinational companies operating in Colombia can confidently analyze their competitors, identify opportunities, and make data-backed decisions to drive business success
Looking to sharpen your competitive strategy in Colombia?
Case Example: Anticipating Biosimilar Disruption in a Rapidly Evolving Colombian Market
Background and challenges
The Colombian pharmaceutical market was preparing for the entry of biosimilars as the patents for three blockbuster biologics approached expiration. The company needed to anticipate competitor moves, particularly in a market where regulatory shifts and government-led pricing policies added complexity
Approach
- Conducted secondary research and interviews with INVIMA, the Ministry of Health, and key biosimilar developers to assess approval timelines and potential pricing models
- Engaged with major healthcare providers and insurers to evaluate reimbursement policies and likely adoption scenarios
- Mapped out competitor go-to-market strategies based on past biosimilar launches
Results
Armed with precise intelligence, the company adapted its market strategy, negotiating early with key stakeholders and reinforcing physician and patient engagement initiatives. These efforts mitigated market share loss and positioned the company for long-term resilience in Colombia
What Our Competitor Analysis in Colombia Clients Say:
Some of Our Competitor Analysis in Colombia Customers:
