Win-Loss Analysis Consulting to Win More Deals

We help you close more sales and reduce discounts through tailored win-loss analysis consulting!

What is win-loss analysis?

Win-loss analysis is a tool that helps you understand why customers choose your products and why they don’t. It reveals key perceptions, decisions, and factors that influence your sales, so you can improve your pitch, your product, and close more deals

In today’s highly competitive markets, sales teams often operate on assumptions about why they win or lose deals. But without real feedback from buyers, you’re flying blind. Our win-loss analysis gives you the unbiased insight you need to refine your pitch, strengthen your value proposition, and boost your close rates

Are you concerned about:

• Losing deals without understanding why?

• Relying solely on the sales team’s perspective?

• Repeating mistakes without realizing it?

With our win-loss analysis consulting, you’ll:

• Understand the real reasons behind wins and losses by hearing directly from buyers

• Align your sales strategy with what truly matters to customers

• Improve your pitch and value proposition using real data

Why choose us?

• We Understand the Sales Challenge: We’ve been sales and marketing directors ourselves. We know what it feels like to lose deals you thought were in the bag

• Proven Experience: Since 2000, we’ve conducted win-loss analysis consulting for hundreds of companies across industries

• Deep Regional Expertise: We focus exclusively on Latin America and have conducted interviews and analysis in every Spanish- and Portuguese-speaking country in the region

Here’s what our clients say:

“Thanks to Midas, we discovered that our assumptions were wrong. We were losing deals for reasons we never suspected. The insight changed how we sell”

Sales DirectorCompany Name

“The interviews and recommendations were detailed, professional, and insightful. We were able to redesign our pitch and win back several clients.”

Head of Commercial StrategyCompany Name

“This was one of the most actionable projects we’ve done. The clarity of the findings and the practicality of the recommendations were excellent.”

Business Unit LeaderCompany Name

With over 25 years of experience in win-loss analysis consulting, we’ve developed our own proven methodologies for market analysis consulting. Our NPS (Net Promoter Score) of 82.2% is a testament to our client satisfaction

Some of our win-loss analysis consulting clients include:

What Happens If You Don’t Do Win-Loss Analysis?

• You rely on assumptions, not facts

• You build strategies around internal opinions instead of buyer feedback

• You repeat mistakes that cost you deals

How to move forward:

Let’s talk and unlock your growth through win-loss analysis consulting!

If you’re still reading, this matters to you! Leave us your email and we’ll send you our article: “Five Patterns Behind Lost Deals—and How to Avoid Them.”