Win-Loss analysis in Latin America: Maximize your share by grasping the core reasons behind your sales victories and defeats, and using those insights to drive improvement
In Latin America, what you hear about a lost deal often doesn’t reflect what really happened. Whether you’re selling in Mexico, Argentina, Peru, or Brazil—buyers may say “nos encantó la propuesta, pero…/we loved the proposal, but…” and never finish the sentence
With Midas’ Win-Loss Analysis in Latin America, you move past the polite answers and guesswork. We help you understand why companies across the region buy—or don’t—so you can adapt, compete, and grow
Three reasons to Rethink Your Sales Strategy in Latin America
- Regional similarities mask deep local differences. You may assume what works in Colombia will work in Chile. But buyer psychology, trust dynamics, and informal deal influencers vary widely—even within Spanish-speaking countries
- Cultural norms limit honest feedback. Buyers in many LATAM countries are reluctant to be direct about objections—especially when it’s about trust, fear of change, or internal politics. That leaves your team in the dark
- You can win or lose based on factors you’re not tracking. Often, decisions are made based on implementation fears, old relationships, or leadership changes—things your CRM doesn’t capture
With Our Win-Loss Analysis in Latin America, You Will…
- Get the real story from decision-makers. We speak directly with former prospects—independently and in their language—to uncover what really drove their decision
- Spot trends across countries—and local exceptions. We help you see both the region-wide patterns and the unique challenges of each market, so your strategy works from Santiago to São Paulo
- Sharpen your pitch, process, and positioning. We translate insights into specific improvements—messaging tweaks, sales scripts, partner enablement—that drive impact across borders
Company Name
Our Regional Approach to Win-Loss Analysis in Latin America
- We analyze recent wins and losses across key markets. You choose the countries and deals. We select the right sample for insight
- We conduct structured interviews with former prospects. Our regional consultants speak to decision-makers in their native language, understanding cultural nuances and decoding subtext
- You receive market-specific insights with regional trends. You get actionable reports—by country, by product, or by sales team—plus recommendations to optimize your go-to-market strategy
To thrive in Latin America’s market, learn from every win and loss to continuously improve your sales efforts and products
Some of Our Win-Loss Analysis in Latin America Customers:
Why Midas?
Deep regional knowledge, market by market. We know how buying decisions differ between Peru and Brazil—and how to ask the right questions in each
- Thousands of interviews with LATAM buyers
- Cultural fluency that unlocks honest answers
- Insights that drive action—not just reports
Let’s Win More Business—Across Latin America
You don’t have to choose between regional alignment and local results. With Midas, you get both
Case Example: Closing the Gap Between Regional Strategy and Local Execution
Background and challenges
A multinational B2B service provider saw great traction in Colombia and Chile, but stalled growth in Mexico and Argentina. Sales teams blamed pricing—but something didn’t add up
What we uncovered:
In Mexico, fear of weak post-sale support was the real issue. In Argentina, informal buying networks favored long-term local relationships over any objective advantage. These weren’t objections that prospects shared during the sales process
Results
Adjustments to onboarding, local partnerships, and messaging led to a 27% increase in conversion across underperforming markets in 6 months
