Win-Loss Analysis in Argentina: What Your Customers Aren’t Telling You Is Costing You Sales

Win-Loss analysis in Argentina: Grow your share by knowing why you get and lose sales and acting upon it

In Argentina, clients may smile, say “thank you”… and never come back.

If your team is hearing “great presentation” or “we’ll think about it” but seeing too many lost deals, it’s time to look deeper

Win-loss analysis reveals what really drives—or blocks—your sales in Argentina

At Midas, we help companies uncover honest answers from buyers, improve win rates, and reduce costly discounting

Let’s look at what’s holding back your growth—and how to fix it

Three reasons Win-Loss Analysis Is Essential in Argentina

• The “price excuse” hides deeper issues. In Argentina, customers frequently say no for reasons they won’t share—especially if your sales team is involved. They might mention price, but it’s often a smokescreen for risk, lack of trust, or poor differentiation

• Buying decisions are personal—even in B2B. Unlike other markets, decisions in Argentina are highly relationship-driven. Rational arguments matter, but trust and confidence often outweigh price or product features. Win-loss interviews help uncover what builds or breaks that trust

• Informal feedback ≠ useful feedback. Salespeople often walk away with vague impressions like “they weren’t ready” or “they went with the competition.” But without structured, independent feedback, your strategy is based on guesswork—not insight

“We stopped guessing. Once we understood the real reasons behind our losses, we changed our pitch and won a key client within weeks.”

Sales VPCompany Name

What You’ll Get from Our Win-Loss Analysis in Argentina

• Clarity on what really wins (and loses) deals. Go beyond surface-level objections and uncover the real decision drivers

• Actionable improvements. Refine sales messages, address hidden objections, realign offers, and even change products or services based on what buyers actually value

• Stronger strategies—without discounts. Improve close rates while protecting margin, even in highly price-sensitive environments

“We always thought we lost because of price—but Midas showed us it was trust. Now we’re selling more, with higher margins.”

Commercial Manager
Company Name

How Our Win-Loss Process Works

• Target the right deals. We select a representative sample of recent wins and losses to get a balanced view of your market performance

• Conduct deep, independent interviews. We speak directly with decision-makers—no salespeople involved—to uncover honest insights

• Analyze and share results. You receive a strategic report identifying the true reasons behind wins and losses, plus recommendations to improve sales effectiveness and team alignment

“What we thought was a pricing problem turned out to be a perception issue. After working with Midas, we now win the deals we used to lose.”

Sales DirectorCompany Name

Looking to know why you lose and win in Argentina’s competitive market? Let’s talk and start a project to find out!

Some of Our Win-Loss Analysis in Argentina Customers:

Why Midas?

• Local Expertise: We know Argentina. We understand its cycles, buyer behavior, and what your clients won’t say unless asked the right way

• Independent + Neutral — so customers speak freely

• Strategic actionable insight—not just tactical feedback

“With Midas, we discovered that price wasn’t our problem—lack of local credibility was. That changed everything.“

Sales DirectorCompany Name

Ready to Stop Guessing and Start Winning More?

Let’s talk. We’ll show you how win-loss analysis in Argentina can give your sales team the insights they need to close more and discount less.

Case Example: Reversing a Losing Streak in Argentina

Background and challenges

A multinational B2B company had strong capabilities but consistently underperformed in Argentina. Their team blamed pricing—but couldn’t explain why deals kept falling through

Approach

Through win-loss interviews, we discovered that local buyers didn’t feel the company understood Argentine business culture. It wasn’t the price—it was about perceived arrogance, lack of listening, and poor post-sale support

Results

After adjusting the sales approach and emphasizing local presence, the company increased win rates by 12% in two quarters—without touching prices