Consulting for the IT Market, Stop Selling Specs. Start Selling Business Value. In a Latin American market saturated with “comparable” tech solutions, superior features alone no longer guarantee market share. To scale, you must transition from a vendor of commodities to a partner in digital transformation. Midas Consulting empowers your organization to bridge this gap. Led by former Directors with over 25 years of experience and a Net Promoter Score of 82.2%, we provide the strategic rigor you need to defend margins and dominate the tech ecosystem.
Some of our consulting for the IT market clients include:
The Challenges You Need to Overcome in the IT Market in Latin America and How to Do It
Escaping the “Commoditization” Trap
Whether you sell laptops, servers, or SaaS licenses, procurement teams increasingly view your products as interchangeable commodities, forcing you into damaging price wars. To protect your margins, you must shift the conversation from technical specifications (speed, storage, features) to measurable business outcomes (ROI, productivity, risk reduction)
- Our solutions: Value propositions and brand consulting help you re-engineer your messaging to articulate the financial impact of your solution, justifying a premium price
- Our solution: Win-Loss analysis reveals why you really lost a deal—was it price, or a hidden compliance fear?—allowing you to fix your sales pitch immediately
Navigating Complex B2B Buying Committees
Selling enterprise technology in Latin America involves navigating a maze of stakeholders—from the CIO to the CFO—each with different priorities and veto power. A misalignment in your sales strategy can cause 12-month deal cycles to stall indefinitely
- Our solution: Competitor analysis maps the exact strengths and weaknesses of the rivals pitching against you, giving your sales team the ammunition to de-position them effectively
- Our solution: Wargames allow your team to role-play critical tender presentations or negotiation scenarios, anticipating objections and competitor counter-moves before you step into the boardroom
De-Risking Regional Expansion
Launching a new software product or entering a new country (e.g., expanding from Brazil to Mexico) is capital intensive. Many tech firms fail because they assume all Latin American markets behave the same way
- Our solutions: Market analysis and market entry provide granular data on local adoption rates, regulatory hurdles, and customer willingness-to-pay, ensuring you only invest where the data predicts success
- Our solution: Strategy workshops align your regional teams on a unified Go-to-Market plan, ensuring that your local execution matches your global ambition
Why choose us for consulting for the IT market?
Because we understand your challenges. We’ve been where you are. As officers, former directors, managers, and consultants in the IT market, we’ve experienced firsthand what it’s like to compete in such a dynamic and demanding industry
Here’s what some of our clients have to say:
For over 25 years, we’ve been providing consulting services to the IT market, partnering with some of the largest and most prestigious companies in the world. We’re proud to have an outstanding Net Promoter Score (NPS) of 82.2%—a remarkable achievement, especially considering that anything above 70% is already considered excellent
How to move forward with our consulting for the IT market:
Schedule a Call
In a brief teleconference, we’ll gather some basic information to prepare a customized proposal for you. Once you review and approve it, we’ll get started on your consulting for the IT market project
Receive Our Recommendations
We’ll keep you updated throughout the project with at least two key touchpoints:
The first one will share preliminary results, where we can fine-tune based on your specific needs
The second one will present our final recommendations
Achieve Success in the Market
With our expert recommendations, you’ll have the tools and strategies you need to thrive in the IT market
We’re ready when you are! Let’s work together to achieve your goals!