Win-Loss analysis in Brazil: Increase your share by identifying the reasons behind your sales successes and failures, and using that knowledge to win
In Brazil, hearing “Vamos conversar mais pra frente” can feel like a soft yes—but it’s often a quiet no
If your team is surprised by lost deals or relying on informal feedback from prospects, it’s time for a clearer view
Win-loss analysis in Brazil reveals the real reasons behind customer decisions—so you can win more, discount less, and build stronger relationships
At Midas, we help companies understand what buyers really think—without the guesswork
Three reasons Win-Loss Analysis Is Critical in Brazil
- Politeness hides real objections. In Brazil, saying “no” directly is rare. Prospects often give polite answers that don’t reflect the true reasons for rejection. Without a neutral third party, these insights remain hidden
- Relationships matter more than specs. Brazilian B2B buying is driven by trust and personal rapport. Decision-makers often weigh the relationship as much as the product. If your value doesn’t come through clearly—or locally—you’ll lose to someone who “feels closer.”
- Internal feedback is often filtered. Sales teams want to stay optimistic—but that optimism can obscure weak points in messaging, service, or delivery. Without structured, independent feedback, your strategy is built on assumptions, not facts
What You’ll Gain With Our Win-Loss Analysis in Brazil
- True buyer insight. Learn why Brazilian buyers really choose (or reject) you—beyond what your sales team hears
- Smarter, faster improvements. Sharpen your pitch, clarify positioning, and uncover hidden objections—fast
- More wins, fewer discounts. Boost close rates by addressing trust gaps and local concerns—without slashing prices
Company Name
Our Process for Brazil
- Select the deals that matter. We work with you to choose a balanced set of recent wins and losses for analysis
- Interview Brazilian decision-makers. Our experienced team conducts neutral interviews in Portuguese—so buyers feel comfortable being honest
- Deliver a strategic report. You get clear themes, competitor insights, and actionable recommendations to improve win rates
Looking to improve your sales approach and products by knowing why you lose and win in Brazil’s competitive market?
Some of Our Win-Loss Analysis in Brazil Customers:
Why Midas?
- Brazil Expertise. We know Brazil’s business culture—and how to get real answers, even when they’re uncomfortable
- Neutral + Trusted – We hear what your clients won’t tell your team
- Actionable insights – We go beyond “why” to “what to do about it”
Win-loss analysis in Brazil gives you an edge—because while your competitors are guessing, you’ll know exactly what to do
Let’s Find Out Why You’re Really Losing—and How to Win More
Case Example: Winning Back the Brazilian Market
Background and challenges
An international software company with a strong product was consistently losing mid-sized B2B deals in Brazil. Internally, they assumed it was about pricing and procurement delays
Approach
Through win-loss interviews, we learned prospects felt the company lacked local support, had slow response times, and didn’t understand Brazil’s unique procurement culture. Price wasn’t the issue—confidence was
Results
The client hired a local success team, restructured onboarding, and clarified support in proposals. Within six months, close rates improved by 18%, and average deal size increased
