Win-Loss analysis in Colombia: Gain market share by learning precisely why you secure and miss sales opportunities, and then strategically responding to that information
In Colombia, business is built on relationships, trust, and reputation. When a deal is lost, feedback is often vague or overly polite—“no es el momento-it’s not the right time,” or “nos encantó la propuesta, pero…-We loved the proposal, but…”
What really happened? Win-loss analysis in Colombia gives you those answers.
At Midas, we uncover the truth behind closed deals and missed opportunities—so you can improve your strategy, sharpen your offer, and win more business in the Colombian market.
Three reasons Win-Loss Analysis Is Essential in Colombia
- Politeness can mask real objections. Colombian buyers tend to avoid conflict or harsh criticism. If you rely solely on sales feedback, you’ll miss the true reasons behind a lost deal
- Internal perceptions often diverge from market reality. Teams may believe they’re losing on price, when buyers are actually worried about brand credibility, implementation risk, or lack of local presence
- Strong competition from multinationals and local players. In Colombia, global brands often adapt their offers better than regional peers. Without buyer insight, you risk being undercut by competitors who’ve fine-tuned their positioning
With Our Win-Loss Analysis in Colombia, You Will…
- Get behind the “no”. Find out the real reasons why buyers walked away—even when they didn’t tell your sales team the whole story
- Refine your message and approach. Understand what resonates with Colombian buyers and how to adapt your pitch for greater impact
- Improve close rates without cutting prices. Address real objections proactively and build buyer trust—before your competitors do
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Our Win-Loss Process in Colombia
- You pick recent wins and losses to analyze. We help identify deals that will yield the most insight.
- We interview decision-makers—discreetly and professionally. Buyers open up to a neutral third party who’s not part of the sales process.
- You receive a detailed report with clear actions. Insights are translated into strategic recommendations that drive real commercial improvement.
Gain a stronger competitive edge in Colombia: by understanding why you win and lose sales, you can improve your approach and products
Some of Our Win-Loss Analysis in Colombia Customers:
Why Midas?
- Deep understanding of Colombian business culture. From the importance of confianza (trust) to regional decision-making dynamics, we know how to navigate local expectations
- Buyers talk to us more openly than they ever will to sales
- Reports that translate insight into action—not just data
Want to Win More Deals in Colombia?
If you’re tired of hearing polite “maybes” and want honest, actionable insight into why deals are won or lost, let’s talk
Case Example: Winning Back Confidence in Bogotá
Background and challenges
A regional IT services firm struggled to grow in Colombia. Sales leaders assumed pricing was the main barrier
What we uncovered:
Buyers were concerned about lack of local certifications, support delays, and a perception that the service was “too regional” for complex Colombian clients. None of this had been shared with the sales team.
Results
After updating messaging, improving support responsiveness, and adding client references from Colombia, the win rate improved by 31% within five months
