Win-Loss analysis in Peru: Expand your share by pinpointing exactly why you capture and miss sales, then leveraging that understanding to take effective action
In Peru, business decisions often seem logical on the surface—but the real reasons behind a win or a loss are rarely that simple. You may hear “nos gustó mucho la propuesta, pero ya venía otra en camino-we really liked your proposal, but another one was already in the works”, or “fue una decisión de arriba-it was a top-down decision”
But what really happened?
With Win-Loss Analysis in Peru, Midas helps you uncover the truth. We go beyond polite answers and sales assumptions to reveal why companies really buy—or don’t. The result: sharper strategies, more effective teams, and better win rates in one of Latin America’s most nuanced markets
Three reasons You Need Win-Loss Analysis in Peru
- Informal networks influence formal decisions. In Peru, trust and connections often weigh more than price or specs. Understanding who influences the deal—and how—is key to winning
- You may not hear the full story. Clients may avoid direct conflict or choose not to share the real reason you lost, especially if it’s political or internal. That leaves your team guessing
- Perceived risk can outweigh actual value. Even strong offers may lose if the buyer feels your company is “too new,” “too big,” or “not local enough.” These objections are rarely voiced out loud
With Our Win-Loss Analysis in Peru, You Will…
- Hear the unfiltered truth from decision-makers. We conduct culturally sensitive interviews that get past surface-level feedback—so you know what actually drove each decision
- Understand hidden objections and informal deal drivers. We uncover the behind-the-scenes dynamics—like internal politics or legacy relationships—that may have derailed your sales process
- Adapt your offer, message, and process to win more. By pinpointing exactly where you’re missing the mark, we help you close the gap and gain a real edge in the Peruvian market
Company Name
Our Proven Approach
- You choose the deals to analyze. We help select recent wins and losses that hold the most insight potential
- We talk directly to former prospects. Because we’re independent and experienced, people open up and share what they wouldn’t say to your sales team
- You receive an actionable insights report. Not just feedback—but concrete recommendations to adjust your sales process, value proposition, or go-to-market approach
Gain a competitive edge in Peru by knowing precisely why you win and lose sales, then refining your approach and products
Some of Our Win-Loss Analysis in Peru Customers:
Why Midas?
Deep understanding of Peruvian buyer psychology. We know how decisions are made—from Lima’s corporate hubs to regional centers.
- 2,000+ buyer interviews conducted across Latin America
- Neutral voice that uncovers what your prospects really think
- Reports focused on improvement—not blame
Ready to Win More Deals in Peru?
We help you turn lost opportunities into strategic wins. Let’s talk
Case Example: Regaining Trust in the Peruvian Midmarket
Background and challenges
A multinational tech company was seeing stagnating growth in Peru. Despite better pricing and features, deals were being lost to smaller local players
What we discovered:
Buyers feared poor post-sale support and slow implementation. Many had past experiences where larger firms under-delivered locally. None of these concerns were raised during sales calls.
Results
With clearer messaging on support, hiring local tech leads, and adjusting onboarding practices, the company increased close rates by 35% in less than six months
