Brand Consulting in Argentina: Navigate the Unpredictable

Brand Consulting in Argentina: Find out why your brand isn’t connecting with people, improve your positioning, gain more clients, and boost your sales

Do you truly know how your brand is seen?

In such an unpredictable market, many brands assume they know what they mean to their customers—but the truth is often very different. At Midas, we bring clarity: we show you what people actually think, why your brand resonates (or doesn’t), and how to adapt

Three common brand challenges we see in Argentina

• Your message doesn’t travel well. What works in Buenos Aires may not connect in Córdoba, Rosario, or beyond. We help you tailor your brand so it resonates across regions and audiences

• Trapped in price wars. Inflation and constant promotions make it feel like your brand sells only on discounts. We show you how to highlight your real value so you stop competing just on price

• Data with no action. You may track Top of Mind or NPS, but without a plan, numbers don’t become strategy. We turn your data into clear, actionable steps that sharpen focus and drive results

“Midas gave us the outside perspective we were missing. Now we know what customers truly value and have successfully adjusted our strategy.”

Global Brand DirectorCompany Name

What you gain with Midas Brand Consulting in Argentina

Our DIM360 methodology transforms scattered data into a brand strategy with focus. You’ll get:

• A full brand diagnosis. Beyond awareness, we uncover how your brand stacks up against competitors and what truly drives preference

• Market-specific benchmarking. We compare you against local and international players so you see both strengths and missed opportunities

• Concrete next steps. Not just charts. A prioritized roadmap with actions that directly boost perception, preference, and growth

“Midas made it clear why our brand wasn’t connecting in key markets and what to do about it. Their strategic insights helped us sharpen our message and improve customer preference.”

Marketing Director
Company Name

Examples of our work

• Personal care brand (B2C). Despite high awareness and heavy media investment, sales were flat. Our diagnosis revealed weak emotional connection. A new positioning strategy lifted purchase intent by 14%

• Industrial brand (B2B). A regional leader struggled against cheaper imports. DIM360 uncovered overlooked brand strengths—technical service and durability—that repositioned the brand and protected margins

• Pharma brand. Even with solid clinical results, credibility with prescribers was slipping. Our study exposed gaps in perceived scientific evidence. By updating its messaging, the brand regained trust within 6 months

Who we work with

Why choose Midas for brand consulting in Argentina?

• 200+ brand studies across Latin America, dozens in Argentina

• Proven frameworks + local expertise in volatile contexts

• Strategic recommendations, not just reports

• Cross-industry experience: consumer goods, pharma, tech, B2B, automotive, and more

“Midas challenged our assumptions—exactly what we needed. Rethinking our strategy with them was worth it.”

Marketing VPCompany Name

Is your brand as strong as you think?

If you’re not certain how people really see your brand—or how to grow in such an unpredictable market—now is the right moment to act

Let’s talk. We’ll show you how the right brand strategy can restore relevance, rebuild loyalty, and unlock growth.