Brand Consulting in Brazil: From Guesswork to Certainty

Brand Consulting in Brazil: Understand your brand’s true value from your customer’s perspective

Do you really know how your brand is seen?

In Brazil, competition is fierce and consumers are demanding. Many brands operate on fragmented data and assumptions that don’t reflect reality. That’s when mistakes happen

With our consulting approach, you move from guesswork to certainty

At Midas, we help you uncover how your brand is truly perceived and what needs to change so it can grow in Brazil

The three most common brand challenges in Brazil

• Your brand feels outdated. You invest in marketing, but customers still associate you with generic or outdated attributes

• Competitors copy you fast. In such a dynamic market, your strongest defense is a brand that stands for real valu

• Too much data, no direction. You track plenty of metrics, but don’t have a clear diagnosis of what actually drives preference

“Midas gave us the outside perspective we were missing. Now we know what customers truly value and have successfully adjusted our strategy.”

Global Brand DirectorCompany Name

What you get with Midas Brand Consulting in Brazil

With our DIM360 methodology, you gain a full picture of your brand and a strategic roadmap to sharpen reputation and differentiation

• 360º Brand Diagnosis. Awareness, perceived attributes, loyalty, and more—so you see exactly how your brand creates value compared to competitors

• Local benchmarking. We compare you with both direct and indirect competitors in Brazil to identify concrete growth opportunities

• A clear action plan. Not just a report. A prioritized roadmap showing what to change, in what order, and with what impact—so you can move fast and confidently

“Midas made it clear why our brand wasn’t connecting in key markets and what to do about it. Their strategic insights helped us sharpen our message and improve customer preference.”

Marketing Director
Company Name

Examples of our work

• Beverage brand (FMCG). High awareness but declining preference among young adults. Diagnosis revealed the brand felt outdated. A repositioning built on new emotional drivers boosted penetration by 18% in the target segment

• B2B hygiene company. Strong technical performance but perceived as a commodity. DIM360 uncovered undervalued attributes like sustainability and training. By elevating these, the brand improved perception and retention

• Pharma brand. Lacked credibility among frequent prescribers. Messaging was inconsistent across touchpoints. After restructuring, the brand saw a marked increase in trust and recommendations over three sales cycles

A sample of our customers

Why choose Midas for brand consulting in Brazil?

• Over 200 brand studies across Latin America, including dozens in Brazil

• Strategic, practical methodology with co-creation at the center

• Local expertise + global perspective

• Proven track record of turning data into actions with measurable business impact

“Midas challenged our assumptions—exactly what we needed. Rethinking our strategy with them was worth it.”

Marketing VPCompany Name

Does your brand truly stand out?

If you’re not certain how people really see your brand—or if it’s hard to express what makes you different—this is the moment to act

Let’s talk. We’ll show you how a clear brand diagnosis can unlock new growth for your brand in Brazil.