Brand Consulting in Chile: From Recognition to Real Preference

Brand Consulting in Chile: Connect with customers, strengthen your positioning, and boost your sales

Your brand is known. But is it preferred?

In Chile, markets are mature, consumers are demanding, and competition is relentless. For a brand to thrive, recognition alone won’t cut it—it needs to be trusted, admired, and loved

Too often, brands here face misaligned perceptions, inconsistent messaging, and fragmented data that doesn’t point the way forward. That’s where we help. At Midas, we bring clarity: a grounded diagnosis based on how your customers truly see you, and a roadmap to strengthen your position

Three common branding challenges in Chile

• Recognition without preference. People know your brand but choose competitors they see as more innovative, reliable, or better suited to their needs

• Campaigns without impact. You invest in marketing, but your brand value isn’t growing—because the core proposition lacks the credibility or strength to drive preference

• Data without direction. You receive numbers on awareness or NPS, but they don’t tell you what really needs to change to win loyalty

“Midas gave us the outside perspective we were missing. Now we know what customers truly value and have successfully adjusted our strategy.”

Global Brand DirectorCompany Name

What you obtain from Midas Brand Consulting in Chile

With our DIM360 methodology, tailored to the Chilean market, you get a practical roadmap to strengthen your brand where it matters most

• Comprehensive brand evaluation. Awareness, attributes, emotional connection, loyalty, and more—so you see exactly how your brand performs against competitors

• Competitive benchmarking. A clear view of where you stand in your category and what opportunities you’re missing

• Actionable recommendations. Not just numbers, but a focused plan that prioritizes what to fix first, so you can move from diagnosis to action with confidence

“Midas made it clear why our brand wasn’t connecting in key markets and what to do about it. Their strategic insights helped us sharpen our message and improve customer preference.”

Marketing Director
Company Name

Examples of our work

• Home appliances. Well-known nationally but underperforming in Patagonia and the north. Diagnosis revealed weak perceptions of service. By adapting messages and improving post-sales processes, regional loyalty rose 22%

• Industrial equipment. Strong technical capabilities but seen as rigid. Research revealed that clients valued flexibility. A repositioning around customized service lifted success rates in complex B2B deals

• Pharmaceuticals. Local teams believed their brand was trusted; doctors told a different story. By reshaping sales and communication tools, credibility improved and engagement with specialists grew significantly

A sample of our customers

Why Midas for brand consulting in Chile?

• Over 20 years of experience with leading brands in Chile and across Latin America

• Expertise across both B2B and consumer markets

• A proprietary methodology designed for competitive, price-sensitive environments

• Proven ability to turn brand data into practical strategies with measurable impact

“Midas challenged our assumptions—exactly what we needed. Rethinking our strategy with them was worth it.”

Marketing VPCompany Name

Don’t just be known. Be preferred

If you suspect your brand message isn’t connecting—or if you’re no longer sure what truly sets you apart—this is the right moment to act

Let’s talk. Together, we’ll map a clear path to a stronger, sharper brand position in Chile.