Brand Consulting in Colombia: From Recognition to Preference

Brand Consulting in Colombia: Connect with your customers and grow

Your brand is visible. But is it truly successful?

In Colombia’s fast-moving and diverse market, being recognized isn’t enough. Loyalty and preference only come when you understand how people perceive your brand—and why that perception isn’t translating into growth

At Midas, we help you align the story you tell about your brand with the reality your customers experience. Our consulting goes beyond numbers to deliver insights you can actually use

The three most common branding challenges we see in Colombia

• Strong in Bogotá, weaker elsewhere. Your brand resonates in the capital, but struggles in Medellín, Cali, or Barranquilla. Regional differences quietly hold back growth

• A message that misses the mark. What you say about your brand doesn’t always match what customers value most—especially in emotional and service attributes

• Data without a plan. You collect awareness, NPS, and satisfaction scores, but without a clear strategy, these numbers don’t translate into stronger preference

“Midas gave us the outside perspective we were missing. Now we know what customers truly value and have successfully adjusted our strategy.”

Global Brand DirectorCompany Name

What you gain with Midas Brand Consulting in Colombia

With our DIM360 methodology, tailored to the Colombian market, we deliver a full diagnosis and a practical roadmap to strengthen your brand where it matters most

• 360° brand analysis. From value and clarity to loyalty and emotional connection, we map exactly how you’re perceived and how you compare in the market

• Competitive benchmarking. We show you not just where you stand, but what really sets you apart—or doesn’t—in the eyes of your customers

• Actionable roadmap. Beyond the report, we help you prioritize the actions that will make the biggest difference in your communication and strategy

“Midas made it clear why our brand wasn’t connecting in key markets and what to do about it. Their strategic insights helped us sharpen our message and improve customer preference.”

Marketing Director
Company Name

Examples of our impact in Colombia

• Consumer health brand. High awareness, low preference among middle-income families. Research revealed confusing messages and inconsistent attributes. After refining communication and packaging, brand preference rose 31% in 6 months

• B2B equipment provider. Technically superior, but seen as difficult to deal with. We identified service attributes customers valued more than specs. Repositioning improved conversion rates by 25%+

• Regional telecom company. Strong in Bogotá, but weaker along the coast and in coffee-growing regions. A tailored regional brand strategy restored parity and boosted local retention

A few of our customers

Why choose Midas for brand consulting in Colombia?

• Deep knowledge of Colombian regions and consumer segments

• Strategic expertise across both B2B and B2C markets

• Proven methodology with leading brands across Latin America

• Clear focus on turning brand data into growth strategies

“Midas challenged our assumptions—exactly what we needed. Rethinking our strategy with them was worth it.”

Marketing VPCompany Name

Is your brand truly where it should be?

If your brand isn’t growing as fast as it should—or if preference isn’t rising despite your campaigns—it’s time for a clear diagnosis

Let’s talk. Together, we’ll build a data-backed brand strategy for Colombia that sharpens your position and accelerates growth.