Brand Consulting in Latin America: Turn Diversity into Advantage

Brand consulting in Latin America, grow in challenging environment

Your brand isn’t just a logo—it’s what people think and feel about you. The question is: do you know if your brand is truly doing its job?

In highly competitive markets, even strong brands can lose ground if they stop being relevant. In Latin America, you can’t afford to be just another “me too”

That’s where brand consulting makes the difference

At Midas, we help you see your brand the way your customers do. We show you what drives connection, what holds you back, and how to strengthen the loyalty you’ve worked so hard to build

Three common challenges we see in Latin America

• Strong in one market, weak in another. Your brand may thrive in Chile or Colombia but underperform in Mexico or Brazil—with no clear reason why

• Not as unique as you think. Even a solid value proposition can fail to stand out if customers don’t see it as truly different

• Plenty of data, but no clear direction. You may track brand metrics, but without a structured plan, numbers don’t translate into action

“Midas gave us the outside perspective we were missing. Now we know what customers truly value and have successfully adjusted our strategy.”

Global Brand DirectorCompany Name

What you gain with Midas Brand Consulting in Latin America

Our DIM360 methodology gives you a complete view of your brand’s position and clear steps to strengthen it. With Midas, you’ll get:

• A 360° brand diagnosis. We evaluate Top of Mind, Brand Health, NPS, and Net Value Score so you know exactly where you stand in key segments

• Benchmarking and segmentation. See how you compare against competitors and where the biggest opportunities lie

• Clear, actionable recommendations. Not just reports and charts—we deliver a prioritized roadmap with practical actions to boost sales, loyalty, and preference

“Midas made it clear why our brand wasn’t connecting in key markets and what to do about it. Their strategic insights helped us sharpen our message and improve customer preference.”

Marketing Director
Company Name

Examples of our work

• Home care brand (B2C). After a global competitor entered the market, a local leader saw its brand value erode. We helped redefine its positioning around emerging values, leading to higher visibility, regained leadership, and stronger purchase consideration

• Pharmaceutical brand (B2B). A national brand was losing credibility with prescribers. We identified untapped brand territories and rebuilt its image around clinical evidence and patient support—stopping its decline in prescription share

• Software provider (B2B). A global competitor was gaining ground. With our guidance, a regional brand repositioned itself around innovation with proximity—regaining relevance, improving perception, and recovering share in selection processes

Who we work with

Why choose Midas for brand consulting in Latin America?

• 200+ brand studies across the region

• Strategic vision—not just reports

• Cross-industry expertise: pharma, software, FMCG, consumer goods, and more

• Fast delivery, high-quality results

“Midas challenged our assumptions—exactly what we needed. Rethinking our strategy with them was worth it.”

Marketing VPCompany Name

Time to stop guessing and start growing

With DIM360, you’ll know exactly what people think about your brand, why they choose you (or don’t), and how to stand out against competitors

Let’s talk. We’ll show you how a smarter brand strategy can drive both market results and your bottom line.