Brand Consulting in Peru: From Recognition to Real Preference

Brand Consulting in Peru: Build Stronger Customer Connections

Your brand is visible. But is it really connecting?

You’ve invested in awareness. People recognize your brand. But awareness alone isn’t translating into preference or loyalty, is it?

In today’s Peruvian market, being seen is no longer enough—you need to be chosen. And that choice depends on a deeper connection: knowing what your customers value most and aligning your brand with it

That’s where we come in. At Midas, we specialize in helping brands in Peru uncover perception gaps, understand why they’re not converting recognition into preference, and build strategies that create real traction

The most common branding challenges we see in Peru

• Recognition without preference. You’re known but not preferred. Peruvian customers are deliberate, especially in services and B2B

• Regional gaps in perception. What resonates in Lima may fall flat in Arequipa or Cusco. National campaigns often miss local nuances

• Metrics without direction. NPS and other indicators matter—but without a strategy to act on them, they won’t move the business forward

“Midas gave us the outside perspective we were missing. Now we know what customers truly value and have successfully adjusted our strategy.”

Global Brand DirectorCompany Name

What you gain with Midas Brand Consulting in Peru

Our DIM360 methodology combines rigorous data with practical strategy, tailored to Peru’s unique complexity

• Complete brand audit. We assess equity, relevance, clarity, and differentiation to uncover strengths and weaknesses

• Competitive and emotional benchmarking. We identify the rational and emotional drivers behind your customers’ choices

• Regional strategy roadmap. Peru is not one single market. We help you adapt your approach to the realities of Lima, Arequipa, Cusco, and beyond

“Midas made it clear why our brand wasn’t connecting in key markets and what to do about it. Their strategic insights helped us sharpen our message and improve customer preference.”

Marketing Director
Company Name

Real impact in Peru

• Healthcare provider. Known for technology, but seen as distant in service. We revealed emotional gaps in perception. Repositioning increased referrals and retention by 30%+

• Logistics company. Strong reputation in Lima, weak presence in the south. Regional insights drove targeted adjustments, doubling sales opportunities in less than a year

• Education brand. Messaging focused on academics, overlooking prestige as perceived by parents and students. A communication shift lifted enrollment by 18% in key districts

A few of our customers

Why Midas for brand consulting in Peru?

• Deep experience in Peru across healthcare, education, B2B, consumer goods, and more

• Proven understanding of how regional culture shapes brand perception

• A practical methodology built for Peru’s complexity

• A track record of turning brand recognition into business growth

“Midas challenged our assumptions—exactly what we needed. Rethinking our strategy with them was worth it.”

Marketing VPCompany Name

Ready to move from recognition to preference?

If your brand in Peru is visible but not gaining traction, it’s time to dig deeper

Let’s connect—and build a brand strategy that wins both preference and loyalty.