Pharmaceutical and Healthcare Products Consulting, Secure Access and Growth for Specialty Therapies. In a region defined by fragmented regulatory pathways and constrained healthcare budgets, clinical efficacy alone does not guarantee market success. To launch and sustain high-cost specialty drugs, you must master the art of market access and value demonstration. Midas Consulting partners with your leadership to navigate these hurdles. Led by former Industry Directors with over 25 years of experience and a Net Promoter Score of 82.2%, we provide the strategic rigor you need to drive adoption and defend margins in Latin America
Some of our pharmaceutical and healthcare consulting clients include:
Pharma and Healthcare Challenges in Latin American and How to Overcome Them
Overcoming the “High-Cost” Access Barrier
Public health systems (like SUS or IMSS) and private insurers are increasingly restricting access to specialty drugs, citing budget sustainability. If you cannot translate your clinical trial data into a compelling economic narrative, you will face formulary exclusions or delayed payment
- Our solution: Value propositions allow you to build robust pharmacoeconomic arguments that demonstrate the long-term savings of your therapy (e.g., reduced hospitalization), moving the conversation from price to value
- Our solution: Win-Loss analysis uncovers the specific non-clinical reasons why a tender was lost or a molecule was rejected by a pharmacy and therapeutics (P&T) committee
Defending Against Aggressive Biosimilar Entry
The “patent cliff” in Latin America is steep. As exclusivity is lost, aggressive biosimilar competitors enter the market with deep discounts, threatening to erode your market share overnight. Reactive price cuts are often a losing battle
- Our solution: Wargames allow your cross-functional teams (Medical, Access, Commercial) to simulate the launch of a competitor, testing your defense strategies and patient retention programs before the rival product hits the market
- Our solution: Competitor analysis maps the pipelines and pricing strategies of incoming challengers, giving you the foresight to lock in long-term contracts before they arrive
Navigating Regulatory & Commercial Fragmentation
Assuming that a launch strategy for Brazil will work in Mexico or Colombia is a costly mistake. Divergent regulatory timelines (ANVISA vs. COFEPRIS) and distinct payer landscapes require hyper-local precision
- Our solutions: Market analysis and market entry provide the granular regulatory and commercial intelligence needed to sequence your regional launches effectively, avoiding costly delays
- Our solution: Strategy workshops align your local and regional teams on a unified Go-to-Market roadmap, ensuring that your global brand strategy adapts successfully to local realities
Why choose us for pharmaceutical and healthcare products consulting?
Because as former officers, directors and managers, we know firsthand the pressures of competing in the pharmaceutical and healthcare industries. Our experience means we understand your struggles and are ready to help you overcome them
Here’s what some of our clients have to say:
With more than 25 years dedicated to pharmaceutical and healthcare products consulting, we’ve partnered with some of the leading companies worldwide. And with an NPS of 82.2% (which is outstanding, given that anything above 70% is exceptional), you can trust we’ve made a real difference for our clients
How to move forward to get pharmaceutical and healthcare products consulting:
Schedule a Call
In a brief teleconference, we’ll gather some basic information to prepare a customized proposal for you. Once you review and approve it, we’ll get started on your project
Receive Our Recommendations
We’ll keep you updated throughout the project with at least two key touchpoints:
The first one will share preliminary results, where we can fine-tune based on your specific needs
The second one will present our final recommendations
Achieve Success in the Market
With our expert recommendations, you’ll have the tools and strategies you need to thrive in the pharmaceutical and healthcare products industry
We’re ready when you are! Let’s work together to achieve your goals!