Adrian Alvarez, PhD

With over 30 years of experience, a PhD, and education from Wharton, Adrian leads projects in industrial products, consumer goods, and healthcare. His expertise spans Wargames, benchmarking, M&A, strategic consulting, and sales training. Adrian has led projects across Latin America, Spain, and Portugal and is a regular speaker on strategy. Fluent in five languages, he’s served on the SCIP Board and received several prestigious awards. Adrian also teaches at the MBA level in Argentina and Brazil.

Value Proposition in Chile: Shaping an Offer That Truly Connects

Santiago de Chile

Struggling to connect with customers in Chile’s competitive market?
Crafting a strong value proposition is essential to stand out among well-established players and discerning buyers. Learn how to align your strengths with what Chilean customers truly value—and drive measurable growth with tailored, insight-driven messaging.
Discover how to shape a value proposition that resonates.

Market Analysis in Latin America: Unlocking Business Opportunities

Latin America’s vast market offers immense opportunities, but success requires deep local insights. Learn how strategic market analysis helps businesses identify growth areas, understand consumer behavior, and stay ahead of competitors. With on-the-ground expertise, Midas Consulting provides actionable strategies to navigate challenges and drive long-term success across the region’s dynamic economies

Market Analysis in Mexico: Navigating Challenges and Opportunities

México DF

Mexico’s dynamic economy presents vast opportunities, but success requires a deep understanding of local market forces. Discover how tailored market analysis helps businesses identify growth opportunities, understand consumer behavior, and gain a competitive edge. With on-the-ground expertise, Midas Consulting delivers actionable insights to navigate challenges and drive long-term success in Mexico

Market Analysis in Colombia: Essential for Growth

Colombia

Colombia is a vibrant market in Latin America, with a GDP of $411 billion, imports of $77 billion, and a population of 51 million. Success demands a deep understanding of regulatory frameworks, consumer behavior, and market dynamics. Market analysis is essential for making informed decisions, reducing risks, and seizing growth opportunities in this evolving landscape

Market Analysis in Brazil: Unlocking Growth and Competitive Advantage

Sao Paulo

Brazil offers vast opportunities, but success requires deep market insights. Learn how tailored market analysis helps businesses identify trends, understand consumer behavior, and outpace competitors. With on-the-ground expertise, Midas Consulting provides actionable strategies to navigate challenges and achieve long-term growth in Brazil’s dynamic economy. Read more to unlock your potential.

Market Analysis in Argentina: Navigating Volatility and Unlocking Growth

Argentina

Argentina's volatile economic environment presents opportunities and challenges for businesses. A deep understanding of inflationary pressures, shifting regulations, and consumer behavior is vital. Midas Consulting offers robust data verification, competitive intelligence, and consumer trend analysis to navigate these complexities and drive sustainable growth in Argentina's dynamic market