By/por Adrian Alvarez, PhD | Managing Partner | Wharton Alumnus | Profesor MBA UADE

With over 30 years of experience, a PhD, and education from Wharton, Adrian leads projects in industrial products, consumer goods, and healthcare. His expertise spans Wargames, strategy workshops, market analysis and entry, benchmarking, value proposition design, win-loss analysis, M&A, and strategic consulting. Adrian has led projects across Latin America, Spain, and Portugal and is a regular speaker on strategy. Fluent in five languages, he’s served on the SCIP Board and received several prestigious awards, such as the Catalyst Award and Competitive Intelligence Fellow (only one in Latin America). Adrian also teaches at the MBA level in Argentina at UADE university and Brazil.

Benchmarking in Argentina to Stay Ahead of the Competition

Argentina

Looking to stay ahead in Argentina’s unpredictable market?
High inflation and shifting conditions demand more than guesswork. Discover how localized, inflation-adjusted benchmarking can help you refine pricing, optimize operations, and outpace competitors—ethically and effectively.
Learn how smart benchmarking strategies are giving companies a real edge in Argentina.

Win-Loss Analysis in Mexico: Know Why Buyers Say Yes—and Why They Don’t

México DF

In Mexico, buyers often say “it was a budget issue”—but that’s rarely the full story. Our win-loss analysis reveals the real reasons buyers say yes or no. By interviewing those who bought and those who didn’t, we help you adjust your strategy, sharpen your pitch, and win more—with fewer surprises

Value Proposition in Argentina: Defining Your Distinct Advantage

Argentina

Struggling to define your value in Argentina’s volatile market?
Inflation, shifting priorities, and inconsistent customer data can blur what truly sets you apart. Learn how a tailored value proposition—grounded in local insights—can boost customer engagement, sharpen your positioning, and drive real growth.
Explore proven strategies for winning in Argentina.

Value Proposition in Latin America: Unlocking Regional Competitive Advantage

Latin American Flags

Struggling to build a value proposition that works across Latin America?
Cultural diversity, fragmented data, and shifting market dynamics make it tough to get it right. Discover how tailored, insight-driven strategies can help you connect with customers, stand out from competitors, and drive regional growth.
Read more to unlock your competitive edge.

Value Proposition in Peru: Increase Sales with a Compelling, Tailor-Made Offering

Peru

Looking to grow in Peru’s dynamic market?
A strong, localized value proposition is key—but many companies miss the mark due to scattered data and cultural misalignment. Learn how to craft messaging that truly connects with Peruvian customers and drives measurable results.
Explore how tailored value propositions can boost sales and strengthen brand presence in Peru.

Value Proposition in Mexico: Crafting a Unique Offer that Resonates

Mexico DF

Struggling to connect with Mexico’s diverse customer base?
In a price-sensitive and regionally varied market, generic messaging won’t cut it. Learn how to craft a value proposition tailored to Mexican buyers—based on real insights, not assumptions.
Discover how to refine your offer, resonate locally, and drive growth in Mexico’s competitive landscape.