By/por Adrian Alvarez, PhD | Managing Partner | Wharton Alumnus | Profesor MBA UADE

With over 30 years of experience, a PhD, and education from Wharton, Adrian leads projects in industrial products, consumer goods, and healthcare. His expertise spans Wargames, strategy workshops, market analysis and entry, benchmarking, value proposition design, win-loss analysis, M&A, and strategic consulting. Adrian has led projects across Latin America, Spain, and Portugal and is a regular speaker on strategy. Fluent in five languages, he’s served on the SCIP Board and received several prestigious awards, such as the Catalyst Award and Competitive Intelligence Fellow (only one in Latin America). Adrian also teaches at the MBA level in Argentina at UADE university and Brazil.

Benchmarking: How to Compare, Learn, and Improve Your Competitive Position

Benchmarking, A Powerful Tool for Competitive Innovation

Benchmarking is a powerful tool for companies that want to enhance their position. By comparing your processes with industry leaders, you can identify areas for improvement, set realistic goals, and adopt proven practices. It fosters growth, saves resources, and drives continuous improvement. In this post, we tell you how to do it!

Market Entry Analysis: How Companies Decide Which Markets to Enter, and Which to Avoid

Estrategia

Market entry analysis is a critical process for businesses seeking to expand into new markets or launch new products. It involves a comprehensive assessment of market dynamics, including size, growth potential, competitive landscape, and customer preferences. This analysis provides valuable insights that inform strategic decision-making, reduce risks, and increase the likelihood of successful market entry and business growth. Let's get into it!

How to Design and Implement a Wargame: A Practical Step-by-Step Guide

Wargames step-by-step

Wargames are dynamic tools that help businesses anticipate competitors' moves and sharpen strategies. By simulating real-world scenarios, teams can identify blind spots, build consensus, and refine their approach. With a two-phase process—planning and execution—Wargames provide valuable insights to stay ahead in competitive markets. Ready to outsmart the competition? Let's get started!