By/por Adrian Alvarez, PhD | Managing Partner | Wharton Alumnus | Profesor MBA UADE

With over 30 years of experience, a PhD, and education from Wharton, Adrian leads projects in industrial products, consumer goods, and healthcare. His expertise spans Wargames, strategy workshops, market analysis and entry, benchmarking, value proposition design, win-loss analysis, M&A, and strategic consulting. Adrian has led projects across Latin America, Spain, and Portugal and is a regular speaker on strategy. Fluent in five languages, he’s served on the SCIP Board and received several prestigious awards, such as the Catalyst Award and Competitive Intelligence Fellow (only one in Latin America). Adrian also teaches at the MBA level in Argentina at UADE university and Brazil.

Chile, market analysis

Market Analysis in Chile: Determine Whether the Opportunity Is Large Enough, and Accessible Enough, to Win

Market analysis in Chile requires more than a national market estimate. Learn how customer concentration, key accounts, channels, service, switching barriers, and institutional access shape the opportunity.

Brazil, market analysis

Market Analysis in Brazil: Find the Opportunities That Are Large Enough, and Executable Enough, to Win

Market analysis in Brazil requires more than a national market estimate. Learn how regional demand, tax and logistics economics, local production, channels, service coverage, and execution capability shape the opportunity.

Argentina, market analysis

Market Analysis in Argentina: Separate Real Opportunity from Economic Noise

Market analysis in Argentina requires more than estimating market size. Learn how to separate real demand from inflation, test purchasing power, evaluate replacement economics, and make stronger entry, pricing, and investment decisions.

Benchmarking, Latin America, market analysis

Benchmarking in Latin America: Understand Why Performance Differs, and What You Should Change

Benchmarking in Latin America requires more than comparing KPIs. Learn how to normalize country differences, explain performance gaps, identify adaptable practices, and prioritize regional improvement.

Benchmarking, market analysis, Peru

Benchmarking in Peru: Understand Which Performance Gaps Are Real, and Which Reflect a Different Access Model

Benchmarking in Peru requires more than comparing KPIs. Learn how Lima concentration, imports, distributor power, provincial coverage, account dependence, service obligations, affordability, and working-capital economics shape the real performance gap.

Benchmarking, Colombia, market analysis

Benchmarking in Colombia: Understand Which Performance Gaps Are Real, and Which Reflect a Different Route to Market

Benchmarking in Colombia requires more than comparing KPIs. Learn how regional fragmentation, formal and informal channels, distributor economics, affordability, institutional access, and inconsistent data affect the real performance gap.

Benchmarking, Chile, market analysis

Benchmarking in Chile: Understand Which Performance Gaps Matter, and What It Will Take to Close Them

Benchmarking in Chile requires more than comparing KPIs. Learn how customer concentration, strategic accounts, service intensity, installed base, channels, trust, and switching barriers shape the real performance gap.

Benchmarking, Brazil, market analysis

Benchmarking in Brazil: Understand the Real Performance Gap Before You Try to Close It

Benchmarking in Brazil requires more than comparing KPIs. Learn how scale, regional variation, taxes, logistics, production, labor, product mix, and channels shape the real performance gap.

Benchmarking, market analysis, Mexico

Benchmarking in Mexico: Understand Which Performance Gaps Are Real, and Which Reflect a Different Industrial System

Benchmarking in Mexico requires more than comparing KPIs. Learn how industrial clusters, North American supply chains, local production, certifications, logistics, channels, customer mix, and nearshoring readiness shape the real performance gap.

Competitor analysis, Latin America

Competitor Analysis in Latin America: Turn Country-Level Differences into Regional Advantage

Competitor analysis in Latin America requires more than a regional market overview. Learn how to compare competitors across countries without overlooking the local pricing, regulatory, channel, and customer dynamics that can change your strategy.