Consulting for the Food and Beverage Industry, Win the Shelf in a Shifting Latin American Market. In a region defined by front-of-pack labeling laws, inflation, and rapidly changing consumer tastes, standing still is not an option. Midas Consulting empowers your brand to navigate complexity and secure consumer loyalty. Our team is not made of junior analysts; we are former Directors and Managers with over 25 years of experience and a Net Promoter Score of 82.2%. We provide the ground-level intelligence and strategic foresight you need to protect your margins and grow your market share
Some of our food and beverage consulting clients include:
The Big Obstacles You Face in the Latin American Food and Beverage Industry and How to Overcome Them
Adapting to the “Healthy & Sustainable” Imperative
Latin America is at the forefront of regulatory scrutiny, with strict labeling laws (e.g., warning octagons) and a consumer base increasingly demanding “clean labels” without sacrificing taste or affordability. Balancing these reformulation costs with profitability is a tightrope walk
- Our solutions: Market analysis andmarket entry identify exactly which wellness trends (e.g., plant-based, low-sugar) are profitable niches versus fleeting fads in specific countries
- Our solution: Strategy workshops help your leadership team align on a portfolio roadmap that turns regulatory compliance into a competitive advantage rather than a cost center
Battling Commoditization and Private Labels
As inflation squeezes household budgets, consumers are trading down to lower-priced options or retailer private labels. If your brand relies solely on legacy recognition, you risk losing volume to cheaper alternatives. You must sharpen your narrative to justify your price on the shelf
- Our solutions: Value propositions and brand consulting rigorously test and refine your claims, ensuring your product communicates a benefit—emotional or functional—that private labels cannot mimic
- Our solution: Win-Loss analysis (applied to retail buyer negotiations) uncovers why retail chains prioritize certain brands for shelf space, giving you the leverage to negotiate better positioning
Anticipating Retailer and Competitor Disruption
The consolidation of supermarkets and the entry of aggressive global players in the region create a hyper-competitive environment. Being reactive to a competitor’s price drop or a retailer’s delisting threat is often too late
- Our solution: Competitor analysis provides a deep-dive into the pricing strategies, supply chain vulnerabilities, and marketing roadmaps of your rivals
- Our solution: Wargames simulate critical scenarios—such as a competitor launching a discount fighter brand or a retailer altering trade terms—allowing your team to “pre-experience” the threat and prepare a winning counter-strategy
Why choose us for consulting for the food and beverage industry?
Because we’ve walked in your shoes. As former officers, directors and managers, we know firsthand how challenging it can be to compete in the food and beverage industry. Our experience means we understand your struggles and are ready to help you overcome them
Here’s what some of our clients have to say:
For over 25 years, we’ve been working with some of the biggest companies and most prestigious food and beverage companies in the world. Our Net Promoter Score (NPS) of 82.2% speaks volumes—especially since any score above 70% is considered exceptional
How to move forward with our consulting for the food and beverage industry:
Schedule a Call
In a brief teleconference, we’ll gather some basic information to prepare a customized proposal for you. Once you review and approve it, we’ll get started on your project
Receive Our Recommendations
We’ll keep you updated throughout the project with at least two key touchpoints:
The first one will share preliminary results, where we can fine-tune based on your specific needs
The second one will present our final recommendations
Achieve Success in the Market
With our expert recommendations, you’ll have the tools and strategies you need to thrive in the food and beverage industry
We’re ready when you are! Let’s work together to achieve your goals!