Category Win-loss analysis

Win-loss analysis

Win-Loss Analysis in Brazil: Stop Guessing Why You’re Losing Deals

Win-Loss analysis in Brazil: Increase your share by identifying the reasons behind your sales successes and failures, and using that knowledge to win In Brazil, hearing “Vamos conversar mais pra frente” can feel like a soft yes—but it’s often a…

Adrian Alvarez, PhD
July 31, 2025

Latin America, Win-loss analysis

Win-Loss Analysis in Latin America: One Region, Many Realities

Win-Loss analysis in Latin America: Maximize your share by grasping the core reasons behind your sales victories and defeats, and using those insights to drive improvement In Latin America, what you hear about a lost deal often doesn’t reflect what…

Adrian Alvarez, PhD
July 31, 2025