Víctor Sales Navas

Víctor Sales Navas, COO. Víctor Sales Navas leads Midas Consulting’s Branding Practice, bringing more than 34 years of experience across Latin America. A graduate in Accounting from the Universidad de Buenos Aires (UBA), Víctor built his career at leading advertising agencies including Young & Rubicam, ADD, and Gowland, where he developed deep expertise in brand strategy, market research, benchmarking, competitive intelligence, and M&A. He also heads our Services Practice, advising clients in logistics, ports, consumer goods, and industrial products. Víctor has directed projects throughout the region and has successfully led multiple start ups in Latin America. He speaks English, Portuguese, and Spanish, and is recognized for his ability to translate market insight into actionable brand and business strategy.