Adrian Alvarez, PhD

With over 30 years of experience, a PhD, and education from Wharton, Adrian leads projects in industrial products, consumer goods, and healthcare. His expertise spans Wargames, benchmarking, M&A, strategic consulting, and sales training. Adrian has led projects across Latin America, Spain, and Portugal and is a regular speaker on strategy. Fluent in five languages, he’s served on the SCIP Board and received several prestigious awards. Adrian also teaches at the MBA level in Argentina and Brazil.

Competitor Analysis in Brazil for Strategic Growth

Sao Paulo

Navigating Brazil’s competitive market?
From limited data to shifting regulations, understanding the competition isn’t easy—but it’s essential. Discover how strategic competitor analysis can help refine your pricing, identify growth opportunities, and guide smart decisions.
Learn how companies are using actionable insights to strengthen market positioning in Brazil.

Market Analysis, The Key to Informed Strategic Decisions

Market analysis is the foundation for strategic growth. By understanding market trends, customer preferences, and competitors, you can make informed decisions, identify opportunities, and reduce risks. Through a structured, wave-based approach, market analysis provides actionable insights that help refine strategies, ensuring your business stays ahead in a competitive landscape.

Driving Success with Strategy Workshops

Companies need smart strategies to stay competitive in today's competitive markets. That’s where strategy consulting comes in, helping businesses make high-level decisions in areas like growth and market positioning. Strategy workshops offer a hands-on, collaborative way to develop tailored solutions, ensuring teams are fully engaged and aligned with the strategy’s success.

Competitor Analysis, Benefits and Step-by-Step Guide

Competitor analysis is a powerful tool to stay ahead in today’s fast-paced business world. By understanding your competitors’ strategies, you can seize strategic opportunities, avoid costly mistakes, and anticipate market trends. Ready to unlock your competitive edge? Keep reading to refine your strategic planning and outsmart your competition!

Benchmarking, Improve Your Competitive Position

Benchmarking is a powerful tool for companies that want to enhance their position. By comparing your processes with industry leaders, you can identify areas for improvement, set realistic goals, and adopt proven practices. It fosters growth, saves resources, and drives continuous improvement. In this post, we tell you how to do it!

Market Entry Analysis, How to Rank the Markets to Enter?

Market entry analysis is a critical process for businesses seeking to expand into new markets or launch new products. It involves a comprehensive assessment of market dynamics, including size, growth potential, competitive landscape, and customer preferences. This analysis provides valuable insights that inform strategic decision-making, reduce risks, and increase the likelihood of successful market entry and business growth. Let's get into it!

How to Design and Implement a Wargame: A Step-by-Step Guide

Wargames step-by-step

Wargames are dynamic tools that help businesses anticipate competitors' moves and sharpen strategies. By simulating real-world scenarios, teams can identify blind spots, build consensus, and refine their approach. With a two-phase process—planning and execution—Wargames provide valuable insights to stay ahead in competitive markets. Ready to outsmart the competition? Let's get started!