Adrian Alvarez

With over 30 years of experience, a PhD, and education from Wharton, Adrian leads projects in industrial products, consumer goods, and healthcare. His expertise spans Wargames, benchmarking, M&A, strategic consulting, and sales training. Adrian has led projects across Latin America, Spain, and Portugal and is a regular speaker on strategy. Fluent in five languages, he’s served on the SCIP Board and received several prestigious awards. Adrian also teaches at the MBA level in Argentina and Brazil.

Value Proposition in Chile: Shaping an Offer That Truly Connects

Struggling to connect with customers in Chile’s competitive market?
Crafting a strong value proposition is essential to stand out among well-established players and discerning buyers. Learn how to align your strengths with what Chilean customers truly value—and drive measurable growth with tailored, insight-driven messaging.
Discover how to shape a value proposition that resonates.

Value Proposition in Brazil: Crafting a Compelling Offer to Stand Out

Struggling to stand out in Brazil’s competitive market?
Crafting a compelling value proposition is essential to connect with local customers and differentiate your brand. Discover how tailored messaging—rooted in real market insights—can boost engagement, sharpen positioning, and drive measurable growth in Brazil.
Learn how to build a value proposition that truly resonates.

Market Analysis in Latin America: Unlocking Business Opportunities

Latin America’s vast market offers immense opportunities, but success requires deep local insights. Learn how strategic market analysis helps businesses identify growth areas, understand consumer behavior, and stay ahead of competitors. With on-the-ground expertise, Midas Consulting provides actionable strategies to navigate challenges and drive long-term success across the region’s dynamic economies

Market Analysis in Peru: Insights Lead to Sales Breakthrough

Peru's thriving economy, with a GDP of $284 billion and a population of 35 million, offers vast opportunities in mining, agriculture, and tourism. Businesses must understand local regulations, consumer preferences, and competitive forces to succeed. Market analysis is crucial for informed decisions, risk mitigation, and sustainable growth in Peru's dynamic market

Market Analysis in Mexico: Navigating Challenges and Opportunities

Mexico’s dynamic economy presents vast opportunities, but success requires a deep understanding of local market forces. Discover how tailored market analysis helps businesses identify growth opportunities, understand consumer behavior, and gain a competitive edge. With on-the-ground expertise, Midas Consulting delivers actionable insights to navigate challenges and drive long-term success in Mexico